Blogs

Tim Fife

Tim Fife is Senior Innovation, Strategy, and Design Consultant at Second Road (Sydney, Australia).


Prototyping businesses: plan vs. play

Posted: Fri, May 10, 2013 - 10:19:27

I’ve recently come back from a two-day workshop on Lean StartUp, hosted by The Pollenizer in Sydney, where I got a crash course in how entrepreneurs take a sketchy idea and develop it into something worth investing in. This got me thinking about one of the trickiest parts of the type of design that I do—namely, how do you prototype…

HCI, minus the C

Posted: Tue, January 08, 2013 - 4:59:34

Seeing as how everyone else is starting with an introduction, I figure I might as well explain what a guy like me is doing in a place like this (spoiler: I’m not an HCI guy). Hi, my name is Tim. I’m an American living in Sydney, Australia. Like many of you, I’m a designer who has been through a…